Cutting The Crap, Ethos Magazine - Oct 2021

Cutting The Crap, Ethos Magazine - Oct 2021

Beck was asked to write a piece for the Ethos Magazine. The article was called Cutting the Crap and Beck wrote a small piece about what luxury is and how it should be about every person involved in the process, not just the customer. 

The piece was about turning the idea of luxury on its head and how businesses can be pivoting to be a force of good. Beck spoke about the dangers of Greenwashing and what sustainability means at PRIOR. 

It's so great when publications reach out to us to comment on local shopping, ethical suppliers and supporting makers from Bristol. We've always prided ourselves on championing the voices of other makers, and there are so many people involved in the Prior Project now - all ethical, handmade, sustainable brands, that we just can't stop talking about! 

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