BB Naturals

BB Naturals is a black woman-owned company, named after a brook in the West Midlands, UK. Kadian focuses on maintaining the optimal moisture balance of Afro-textured hair using luxurious and effective plant-based formulas.

Sustainability

Kadian reduces waste by making to order and buys ingredients from fair trade outlets primarily within the UK. Ingredients are plant-based and support wholesalers who commit to avoiding palm oil. Products are free from sulfates, parabens, phthalates, mineral oil, petroleum, non-RSPO palm oil and soy.